I bet your childhood dream job was a president or policeman. Or maybe a cat tamer. Well, who hasn't wanted to become someone cool? But dreams stayed in the long past, and now you may look for something a little bit more realistic. If so, then we have an option for you: a link building specialist.
Below we will describe the main responsibilities and skills of a link builder and speak about great tools that can be useful for both experienced and beginner users.
What is a Link Building Specialist?
The essence of internet surfing and researching seems mysterious enough to wonder: how are all these websites and pages ranked? Well, no miracles here. Everything is based on logic and numbers.
To sell your products and make your brand visible, you need to ensure that your website is popular enough. And here comes SEO: a set of practices and strategies that helps your pages get free traffic from search engines (e.g., Google) by matching search intent, delivering useful content, and keeping your site technically healthy. Basically, that’s what link builders do. A link builder is a website promotion specialist who creates a web of links between different resources to improve a brand website's search engine rankings. They find the right sites, start a conversation, offer real value (data, quotes, examples, or content), and secure a link that makes sense both for readers and search engines.
Long story short, link building specialists do:
- Research: look for sites and pages that match brand’s topic and audience;
- Email outreach: send short, personalized messages or letters to potential partners;
- Quality checks: published content is verified by certain criteria (e.g., anchors or placement)
- Tracking: link builders analyze results and impact on rankings and traffic.
The process of link building is a time-consuming but extremely important part of brand visibility. Good links act like credible recommendations and help pages rank and get more clicks. Random links don’t count — context and quality do. Thanks to up-to-date products, link building routine can be simplified and improved with AI assistant tools. This topic will be discussed in detail further in the text. And now let’s continue speaking about all the ins and outs of the link building process.
Skills and requirements
Like any other job, link building one requires a certain set of qualities and skills. The process may seem simple and straight-forward but believe us there is a great amount of thoughtful, meticulous work behind a brand’s success. So, if you are eager to try your luck, then make sure you possess the skills needed for SEO.
Soft skills
- Good communication skills are a must for reaching out and building relationships.
- It takes time to get good links, so you need to be patient and not give up easily.
- Being able to think critically will allow you to evaluate possible sites. You can gauge how well a campaign is going.
- This job will suit you if you are organized and able to stay calm when things don’t go as planned.
Hard skills
- Solid grasp of SEO basics and what makes websites rank well are crucial.
- Experience with using tools like Ahrefs, SEMrush, Moz, or Majestic for analysis and tracking makes your start easier.
- Make sure you have some HTML knowledge to check links and site structure.
- Awareness of outreach automation tools (like Nextbrowser) and CRM systems.
- You should develop good analytical skills to read data and change strategies based on what it shows.
- It is great when you have a strong desire to learn. Always keep up with the latest trends in link building and SEO.
Link Building Tools
Now it is high time for the most pleasant part: describing the best link building tools that make your work as a link building specialist better. In fact, there are a significant number of instruments that help streamline workflow, automate tedious tasks, provide valuable insights, and even automate the whole process. Well, you know a bit of automation never hurts.
Ahrefs
It is a popular SEO tool that's great for checking out backlinks. With it, you can see your own backlink situation, find ways to get more, peek at what your rivals are doing, and keep tabs on where your keywords rank. The Site Explorer part of Ahrefs gives you a good look at where links are coming from, what anchor text they use, and which sites are linking to you. It’s super helpful if you're trying to get more links.
SEMrush
It is a digital marketing platform that has got all sorts of tools, and it's especially good for analysis. Use it to check your websites and competitors’ ones. Choose suitable keywords and get backlinks analytics. This website is a user-friendly platform with a pleasant interface. AI visibility tool is pretty new but useful. Use it to learn how popular your brand is among popular LLMs like ChatGPT, Perplexity, DeepSeek, and others. Today more and more people prefer AI chatbots for searching and collecting information, so it is crucial to make your business visible for LLMs. All of these are a new field of marketing, so don’t be nervous if you haven’t heard about this before. Luckily, there is a cool product to increase your AI visibility: Nextbrowser. So, let’s speak about it further.
Nextbrowser
This product is about automated link building and is the top AI visibility solution. But first things first. Probably the most amusing thing about Nextbrowser is its automated nature of work. Let’s imagine that you have to organize the process of link building that is time-consuming and, to tell the truth, sometimes really tiring. You need to do everything on your own: collect data, find websites, negotiate, create follow-ups, and even analyze your results. But what if I say that all these actions can be done automatically and without your help? Sounds like a dream? Well, sometimes dreams do come true.
This AI Agent can put your link building process on autopilot. Just choose the criteria, and Nextbrowser will do the rest: check websites by the keywords, metrics, and traffic data. The start is simple as well: write your own prompt with all the details or use the pre-written one. Your AI assistant scans websites, then it finds and puts contact information into a file. The link building outreach is also a matter of seconds now: AI Agent creates email outreach with your keywords and campaign context. All messages are sent according to a plan daily, weekly, or monthly. You create the schedule once, and the AI browser follows it automatically. All messages and data are saved to a file that you can download and analyze. The process is really easy, but if you still have questions, chat with the support team in the chat box in the right lower corner.
There is a free version for those who want to test the system and explore its features. All platform functions are available in free mode, so don’t hesitate to work with all AI tools. Try it out, incorporate it into your everyday workflow, and increase your productivity.
The design is user-friendly and easy to navigate. Nextbrowser is about reliable geo control and human-like interactions. The workflow is designed with the user's needs and convenience in mind: enjoy smart login management and scheduled automation.
Nextbrowser is a versatile AI tool that can be used for increasing AI visibility, influencer outreach, media monitoring, account warm-ups, recruiting, and many more other cases. If you need more details, then read the Nextbrowser blog.
BuzzSumo
It is mainly for content research. It helps you find out what's hot right now, who the big names are, and which websites are the real deal in different areas. With this info, you can find the right sites to reach out and define key influencers. Creative and quality content means a lot when it comes to rankings. So, make sure your texts and posts are SEO-optimized and interesting to read.
Hunter.io
It is a great tool for finding and checking email addresses linked to websites. It makes reaching out to people easier by giving you the right contact info, which boosts your chances of getting through. Plus, it checks if the emails are real, so your messages actually get delivered. Hunter.io is a great tool to use in combination with an AI browser.
Note: As an AI assistant, Nextbrowser automates the process of outreach, creates personalized emails and follow-ups, and collects all results of negotiations in one single file.
Jobs and Work Formats
Link building specialist job is a cool opportunity to become a multifaceted professional with great soft and hard skills. Link builders are always up to date with the latest innovations and trends and are among the first to master modern tools. Work formats are diverse: you can be a freelancer and work at home, choose a cool agency and work with multiple clients and different niches, or pick up a reliable company and create your own career path to leading positions. The choice is up to you!
Look for job opportunities on job boards, in communities, in agencies, and in-house teams. A good portfolio can show your results and distinguish you from other candidates for this position.
The Final Part
The link builder position is a pretty cool job in the always-changing world of SEO and digital marketing. You get to use your brain, learn tech stuff, and be creative when reaching out to people. Plus, you get to play with some awesome tools like Ahrefs and SEMrush, and Nextbrowser. Thanks to the last one, your routine can be significantly eased and modified: all processes will run automatically and save some additional time for you.
